Behind the Scenes: What I Do to Market Your Home Before It Hits MLS

Most sellers think the work begins when their home goes live on the MLS. In reality, the most important marketing steps happen before day one. As a South Charlotte listing agent, I put strategy in place well before the first buyer ever sets eyes on your home online.

What Happens Before MLS Day One

1. Prepping the Home
   I guide my sellers through staging tips, small updates, and repairs that make the property shine. Even quick fixes can add thousands in perceived value.

2. Professional Photography & Video
   High quality visuals are non negotiable. I schedule professional photos, video tours, and even drone footage to capture your home’s best angles.

3. Building Buyer Buzz
   I market your home to my buyer network, relocation contacts, and social media followers before it ever goes live, generating anticipation and interest.

4. Targeted Coming-Soon Strategy
   By leveraging “coming soon” marketing, I often secure showings lined up for day one, which leads to stronger offers faster.

5. Crafting the Story
   Every home has a story. I position your property to highlight not just features, but lifestyle, schools, walkability, community events, and more.

The Bottom Line:
The MLS is where exposure happens, but the groundwork before your listing goes live is what ensures you get the best price and terms. Selling your South Charlotte home is a process, and the behind the scenes work is what gives you the edge.